CYCLE FOR SIGHT
Partnering with Deloitte, Waveform broadcast Cycle For Sight supporting Fighting Blindness Canada in June 2020. Waveform captured users of the Zwift ride app as they pedaled, virtually, to raise money for the visually impaired. On the project, we helped connect participants, donors, riders, and viewers as they rode together for a cause, all from their homes during the COVID-19 pandemic.