SNACK ON WITH XBOX

To celebrate the launch of the Xbox Series X and the upcoming release of Halo Infinite, Xbox and Mondelez Canada embarked on a strategic partnership to give away Series X consoles and exclusive in-game content via specially marked packages of Mondelez products in Canada. Waveform Entertainment identified key Canadian gaming influencers to align their brands and create a cohesive message to drive awareness of the program. In total, the program has generated over 1 Million impressions and 60,000 engagements in likes, comments, and shares across five social media platforms.