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CIBC PLAY YOUR WAY FOR UNITED WAY

CIBC PLAY YOUR WAY FOR UNITED WAY

On CIBC’s Play Your Way for United Way campaign, Waveform had the pleasure of assisting CIBC in raising funds via their first esports program in support of The United Way and One For Change program. From executing a multi week FIFA and NHL tournament for employees and their families, designing and implementing a custom web portal with a dedicated graphics package, to handling the full scope of the live broadcast and managing remote talent, Waveform’s involvement was critical at every step of the project.

Client: CIBC

Year: NOVEMBER/DECEMBER 2020

Services:

  • Broadcast & Streaming Services
  • Graphics Packages
  • Audio & Video
  • Website & Program Platforms
  • Tournament Operations
  • Content & Creative Services
  • Specialty Staffing
  • Talent Management