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DEAD BY DAYLIGHT INTO THE RAINBOW

DEAD BY DAYLIGHT INTO THE RAINBOW

Celebrating Pride Month, Behaviour Interactive shook up the formatting of their Into The Fog tournament format to produce a brighter and all-inclusive online event. Into The Rainbow was the result, and Waveform worked alongside Behaviour to develop and produce a showmatch-style tournament including a charity donation drive for The Trevor Project in support of LGBT+ youth. The event was a resounding success, greatly surpassing the initial donation goal and featuring streamers and Fog Whisperers from all across the LGBTQ2S+ community. Waveform supported Into the Rainbow by broadcasting the event as well as providing full-scope custom graphics packages, remote staffing for the event, and tournament rulesets and resources. 

Client: Behaviour Interactive

Year: June 2021

Services:

  • Broadcast & Streaming Services
  • Graphics Packages
  • Content & Creative Services
  • Strategy & Ideation
  • Specialty Staffing
  • Talent Management
  • Tournament Operations